Home & Clean were sourcing and developing new lines of household cleaning products for everyday use to be sold in Irish market and needed to develop a quality brand range of packaging to support this. The target market were middle-class consumers who are price-conscious and quality aware so the products needed to appeal to this audience and be focussed on being recognised as being good value for money, whilst also being considered as a good quality, strong and credible brand.
Considerations with the Home & Clean packaging were to create a soft and friendly look, to add warmth and brightness around the home and emphasize the clean and fresh results that the products can bring in to any household. The colour range, typography and illustrations create the look and feel to support the desired outcome of a fresh, bright quality brand packaging and products for everyday use in the household. The client was very pleased with the results, “The design is just what I wanted, outstanding. I am very happy. Many Thanks.”