A unique and stylish identity for Dublin based electricians, Joe Lynch Electrical. The J and L letters from the owner's name where used to create a strong graphic brandmark which symbolises a bolt of electricity and also re-directs the focus to the company's name. The colours used were bright and fresh, and veer away from the typical blues and reds used with electrical companies, making JLE stand out in the marketplace. The website is strong graphically and drives clear messages to the visitor of the available electrical services. The website has effective SEO which drives new customers to the site on a regular basis, whilst also being a good touchpoint for existing clients.